Re: Get Your Mind in The Gutters! (Score: 1)
posted Monday, June 14, 2010 - 12:48 PM (#56204
Ah the fine hand of Marketing shows itself once more.
Since the 80s, The Big Two have been looking to make their flagship heroes (or heroines) darker and most (perhaps all) of the time it's been a flop.
They're flailing around in the Coke Conundrum. Recap: In the 80s, Coke built a sweet new formula to out-pepsi Pepsi. Blind taste tests went great, but when New Coke hit the stands, it tanked, and badly. People *wanted* their coke to taste like...Coke. Whodathunkit?
I like to think the heroes themselves as archetypes or memes are resisting efforts to rewrite them.
The most elaborate attempt at marketing a hero change was the Death of Superman, Four successors to the mantle (a taste test writ large) and you know what? They *all* tanked.
I would be surprised if the new Captain America wasn't tanking, but you can seee the pattern forming. Steve Rogers is back. He's doing an off-brand schtick. It'll be a while yet before Bucky Barnes tells Steve that Steve really needs to be aptain america and Bucky either spins off as another hero or knowing Bucky's luck, dies again.
We've been though all this once before when the US government stripped Steve rogers of the Capt. American title and conferred it on a hand-picked successor.
We know how well that went over.
Those who fail to learn from history...